WHAT WE DO
PKF supports the UNESCO view that cultural development has the potential to be an alternative way of promoting sustainable development in poor rural communities, especially in third-world countries. The Foundation promotes networking among communities in order to create ‘cultural capital’.
For us, culture stands for language, music, literature, visual arts, dance, drama, oral traditions, and traditional practices. The Foundation strives to spotlight local food, local artists and their work, and folk music, among other things. On the humanitarian front, the Foundation promotes women and literature. We believe our strength is in collaborating with likeminded people and institutions.
Promoting diversity in literature and culture is a crucial part of What We Do, more so in the time and place that we live in today. The Foundation’s focus on the different dimensions of diversity enhances the literary and cultural spectrum, opens new doors, stimulates engagement and helps build inclusion.
CULTURUAL BRAND AMBASSADOR
We believe that to build an enabling and engaged cohort for Art and Culture, a holistic approach is intrinsic. Throughout its journey, Prabha Khaitan Foundation has endeavored to create, promote, preserve and revitalize Indian art and culture by highlighting it through its verticals. And what better way to shape the cultural landscape of India than through cuisine and craft?
Flavours of India
Butter-laden Amritsari Kulcha with Chole cooked in freshly-ground masala, crisp and aromatic Rajasthani Kachori, Kolkata-style Jhal Muri with a hint of pungent mustard oil and a sweet glass of Jaipuri Lassi… The Foundation’s curated events across cities never fails to highlight the destination’s rich culinary heritage.
Art of India
The invitees at the various sessions organised by the Foundation are felicitated with art and artefacts intrinsic to the region. Be it the delicate embroidery of Lucknow Chikankari, the fine kantha stitch of Bengal or the intricate inlay metal work of Hyderabadi Bidri, it is woven into the session, in the hope that it will stimulate consumption of fading arts. During the pandemic, despite restrictions the Foundation continued its support by gifting guests a humble monetary amount and encouraged them to purchase ‘Made in India’ products and handiwork.
Music of India
Whilst carrying out its philanthropic, humanitarian and socio-cultural activities, the Foundation promotes local culture through its music. Every month is dedicated to a raag or gharana, which is woven into our programmes and event invites.